Last Thursday Griffin Fundraising and Marketing hosted our first workshop. We focused squarely on how to make your nonprofit website simple and efficient for donors while providing great content in a deliberate way.
The workshop speakers were husband and wife tag team Liz and Scott Hack. Liz is a Senior Consultant with GF&M and has had over 13 years of experience in marketing, sales and public relations. Scott Hack is a Real Estate Broker at Finish Line Realty and self proclaimed geek who was using email before AOL came out with “You’ve Got Mail”. Through out the morning the two covered tips, best practices and How To make your nonprofit website easy to use. Just one of the many ideas for a more efficient site was to prominently display your “Donate Now” button on your website by making it a different color and a bigger button than the others on the page.
We also talked about why GF&M prefers WordPress as a platform for a nonprofit’s website. Worldwide, WordPress based websites account for 20% of all sites on the Internet today. That’s more than 76 million sites. Plus, it’s easy to use and very inexpensive to operate.
We had a lot of great discussion with the group who attended. Thanks to all who attended. If you have more questions on your nonprofit website send us an email or give us a call at 502-671-0680. We’d be happy to help.